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The Tipping Point: How Little Things Can Make a Big Differenceby Malcolm Gladwell"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject. For example, Paul Revere was able to galvanize the forces of resistance… Read More » |
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Job Search Strategies In This Economy
The sad truth is that jobs are not as plentiful and employment not as secure as it once was. New graduates enter the job market every year, competing with the already expanding pool of qualified candidates unable to find employment. The opportunities s… Read More ›
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